We received a grant from Aave Grants DAO and would like to give you guys an update on it’s completion. Our grant project is Building an Aave user retention analytics dashboard also called cohort analysis for Polygon network.
Benefits of User Retention Analytics for Defi Dapps
- It helps you keep track of repeat users and understand what makes them return.
- This gives an idea about the Dapp User’s engagement over time. Understanding the impact of user behavior on your Dapp is easier
- Helps study actual Improvement rather than what is apparent. Optimization of conversion funnel takes place.
- There is a shift towards effective Customer Engagement for your Dapp. Understanding customer churn and building strategies to optimize it are simpler.
- Aggregated metrics like total transactions, users with more than 1 transactions, unique users and more.
Cohort Metrics: Month by month cohort analysis on deposit amount and user transactions
- Cohort analysis on deposit amount
- Cohort analysis on user transactions
- Funnel Metrics : It tracks user engagement by showing the number of repeat transactions over a period of time.
We faced few challenges since Aave polygon has huge number of transactions. A lot of time was spent optimizing the data and metrics.
View Dashboard: https://network.dapplooker.com/aave/polygon
Discord : https://discord.com/invite/FWyNJtEyxa 1