How AAVE will win

[MarcZeller]

Hello,

@Emereb

I also strongly agree with Stani that UX/UI and day-to-day product decisions should not be governed by a DAO. We need speed and clear product ownership. Aave Labs has been doing great work, and I’m in favor of leaving them full autonomy on product execution and adoption.

No one is reasonably arguing against that. I’d like to emphasize again that this proposal is about ownership and safeguards in the best interest of token holders.

This was already well understood, which is precisely why no one at Avara has tried to answer the core question below. The answer is becoming obvious to everyone.

@MarcZeller

Let me restate a very simple question. A clear, concrete answer would address many of the concerns raised in this thread, and I invite the community to insist on clarity here.

Assume the following end state:

• The DAO owns the brand assets (domains, handles, naming rights, trademark) via a DAO-controlled vehicle.
• Avara receives a broad license and delegated mandate to operate them day to day, with clear scope, security standards, and enforceable terms.

Under that assumption, name one specific capability Avara would lose compared to the status quo.

Please answer with one sentence and one example. Please specify the exact action you believe would become impossible.

@stani

Our counterparties are financial institutions ranging from the biggest banks to fintechs to asset managers. In their eyes, internal friction or lack of an agreed upon vision translates into counterparty risk.

On this topic, we should also recognize a simple fact: a DAO-led Aave has delivered the largest growth period in protocol history, and Aave has maintained dominance, being larger than all competition combined. Aave has it is operated today has won major CeDeFi and institutional deals thanks to to coordination and support of multiple parties, Avara, Tokenlogic and ACI leading them.

We should also be careful not to give oxygen to the narrative pushed by our competitors that decentralization is inherently inefficient. Market data over the past three years shows the opposite: a focused DAO, executed through high-performing service providers and aligned with token holders, has been a success story.

The goal here is to fix a structural asymmetry that is hurting Aave’s chances, both as a token and as a protocol, to reach its full potential. Then we can all get back to what we do best: building the future of finance together.

To avoid this thread turning into another hundred-reply spiral, I invite the community to allow some time for key participants to work together off-chain and come back with a consensus solution that benefits everyone.

Until then, and with the original proposal author’s @eboado consent, we will let Avara confirm their willingness to build together by supporting a Phase 1 re-run Snapshot, while working with us on a clearly defined, genuinely value-add Phase 2.