Greetings Aave Community,
We’re happy to publish this report with our events activity 2025, walking you through the activities we have organized and the results they yielded this year.
2025 has been a huge year for Aave, and we’re happy to report that the momentum and strength of the brand have come through in our live appearances. Our regular followers keep coming back for more, while we continue to add new partners to DeFi Day. For Cannes we welcomed four new sponsors into the community, and five out of the total twelve partners were onboarded for the Buenos Aires edition. We also captured the interest of existing and future integration partners, institutional targets and more.
The Aave brand strengthens every year and continues to be known for complementing the protocol’s growth, high-quality track record and lasting power. Buenos Aires was home to our rAAVE #13 and our fourth DeFi Day, and both events were sold out.
Cannes
We hosted two full days at a hillside villa with a wide view of the coast. It became home to meetings, our two flagship events (DeFi Day and rAAVE), and a V4 demo for the Aave DAO. The Aave villa was a standout during EthCC and became a destination on its own.
DeFi Summer Day
In Cannes, at DeFi Summer Day, attendance hit record numbers, with more than 2,600 people waitlisted and over 600 attending. Sponsors included Chainlink, Sky, Ethena, Etherfi, Certora, Chaos Labs, Aptos, ZKsync, Fireblocks, and more. Our panels picked up the pulse of the moment, covering stablecoins, RWAs, interop, and blockchain modularity. Speakers included Vitalik Buterin, Sergey Nazarov, Guy Young, Avery Ching, and many more.
The programming attracted partners from across the Aave ecosystem, ranging from crypto natives to institutional users, who were excited about the future of the Aave Protocol, Horizon, and GHO.
rAAVE Cannes
For rAAVE, we leaned into the Cannes vibe and turned the Aave villa into an all-white disco. The stage was set outdoors, with LED screens showing hand-drawn Ronnie animations. As usual, the door was packed, hitting capacity the entire night, and the energy was high.
We launched a new merch shop, this time featuring the coveted rAAVE pieces. A bar facing the ocean served cocktails, soft drinks, and wine. We watched the sunset from the deck to Max Menaged, who opened the night. The dancing carried on with Antdot’s tropical grooves, Alma Linda, and closing with an incredible combo, Jamiie b2b Xenobi. rAAVE Cannes was a success, drawing even media attention on CNBC.
The Cannes Merch Collection
Aave events wouldn’t be complete without custom, high-quality merch. For Cannes, we took inspiration from nautical elements from the French Riviera. We made embroidered t-shirts and linen pants, colorful polo shirts, and more. Crochet hats, fans, and totes were new additions for rAAVE, and the ultra-soft Aave and GHO socks made a comeback.
EthCC Booth and Talks
Aave has always made it a point to support Ethereum France, which has consistently given us speaking slots at the conference and backed the brand from early on. We had a booth for the first two days, where Aave Labs engineers and business development teams met with builders and community members, explored new opportunities, and gathered user feedback.
In addition to it, Stani got to introduce Aave v4 on the main stage, and later on Emilio offered a deep dive on the upcoming upgrade’s innovative architecture.
Ronnie Film Festival by Metamask
Aave was invited by Metamask to host a custom experience for the week. In collaboration with Metamask, we created the Ronnie Film Festival, a one-day event that took Aave friends on a journey with macaron tastings, helicopter rides, and more.
Guests filmed their day, spent together with Ronnie, the Aave mascot, and the best clips were chosen by a jury and awarded trophies, in true Cannes style.
The activation helped launch the Metamask Card and spotlight the successful Linea Aave market.
London
DAS London DeFi Brunch with Galaxy and Blockchain.com
In October, we hosted over 80 people at the Aave Labs office for a brunch co-hosted with Galaxy and Blockchain.com. DAS (Digital Asset Summit) gave us a strong moment to grow Aave’s presence across institutions and real-world assets.
Buenos Aires
Devconnect Argentina
Aave Labs took over the DeFi District at La Rural, the venue for Devconnect Argentina. As usual, the booth had lines throughout the week. We used the spotlight to announce the Aave app waitlist, powered by Aave V3, while keeping focus on V4 awareness and business development.
Our top engineers joined the event, along with a video team capturing interviews and content to grow our presence on Instagram and TikTok.
Across the six days of Devconnect, Aave Labs spokespeople appeared across multiple stages:
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Stani shared the new Credit architecture at Ethereum Day, joined Manuel Beaudroit for a fireside chat at Crecimiento’s Startup World Cup, and spoke on stablecoins at the Ethereum Foundation’s DeFi Today.
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Mario Baxter Cabrera (Director of Product) introduced the Aave App at the World Fair stage: DeFi’s “iPhone moment.”
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Mark Hinschberger (Senior Engineering Manager) presented Aave Pro, the new web app coming to aave.com.
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Dhairya Sethi (Staff Engineer, Smart Contracts) and Tomer Ganor (Security Lead at Certora) walked through Aave V4’s security blueprint at the DeFi Security Summit.
Buenos Aires was also a fertile ground for us to ramp up our marketing video strategy efforts: several months ago, we had already started deploying the Smart Money series on Aave’s Instagram and TikTok, as well as short clips from the Cannes DeFi Day talks. In Buenos Aires we recorded vox pops, deep dives into Argentinian economy and how stablecoins are helping people deal with inflation, interviews, and more. This footage is currently being edited and posted.
DeFi Day Del Sur
The fourth edition of our flagship event took place on November 19, 2025, at La Escondida de Palermo in Buenos Aires. This time, we aligned with Devconnect’s goal of cementing the city as the crypto capital of Latin America.
We invited the founders of Lemon, Belo, Ripio, and Sovra.io to share how they’re driving regional adoption. All but Sovra have integrated Aave, collectively reaching more than 9 million users across LATAM.
Integrations overview:
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Lemon has used Aave since 2021, with 4 million users across Argentina, Peru, and Colombia.
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Ripio integrated in 2022. Its products reach 25 million people across Latin America, with 4 million app users mainly in Argentina and Brazil.
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Belo serves over 1.5 million users in 20 countries, with a strong presence in Argentina and Brazil.
We co-hosted the event with 1inch, CoW DAO, Uniswap, Optimism, Aptos, Avalanche, Chainlink, Sky, kpk, Chaos Labs, Upshift, and Linea. Over 600 guests joined panels on commerce, stablecoins, DeFi innovation, RWAs, and more. We also brought back the fan-favorite merch shop with caps, t-shirts, tote bags, and other items.
rAAVE Buenos Aires
rAAVE Buenos Aires lit up Palacio Alsina, drawing over 1000 guests for a full night of music and celebration. Custom LED visuals brought Ronnie, flowers, and psychedelic animations to life. The crowd danced to B2B sets from Max Menaged, Jamiie x Julya Karma and Gallivanter x Xinobi, and an electric live performance by Sinego.
Buenos Aires Merch Collection
For our Buenos Aires merch, we took a deep dive into Argentinian icons. We drew from 70s Argentine music and its psychedelic art, added playful sketches of Ronnie drinking mate, and placed Aave next to Maradona, the Argentine iconoclast, under the title Los Mejores Del Mundo (the best of the world).
BD Dinner at Madre Rojas
On November 17, 2025, we took over Madre Rojas in Buenos Aires to host dinner for 50+ current and future partners and integrators.
As a final note, we’re pleased to confirm that the 2025 events strategy, which included careful budget allocation and partnering with top tier projects to co-finance the events, has resulted in $214,189 unspent funds that are being carried over towards the 2026 events.
2025 brought new momentum and helped reinforce Aave’s place in DeFi as crypto expands again. The Aave Labs events team thanks the DAO for the trust and support that made this year’s events possible.
Aave Labs