Hello,
First, I would like to express gratitude to @eboado for the publication of this proposal, @EzR3aL for sparking this debate, and to the larger community for their engagement and contribution to this pivotal moment for Aave and for DAOs in general.
It’s my core belief that this proposal will bring clarity and will have a long-lasting impact on the intrinsic value of the $AAVE asset and on the model of DAOs.
The outcome of this proposal will determine what we, as holders of $AAVE, actually own when we go on secondary markets and buy the asset.
there’s a strong case to believe $AAVE investors have paid four times for the Aave brand, IP, strategic domains, and communication channels:
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The current owner of these assets is Quantum Swam OÜ, an entity in Estonia incorporated for the purpose of creating the LEND token and funded by investors via the LEND ICO to finance the creation of the ancestor of Aave, Aave and the development of these assets.
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The DAO paid a second time simultaneously through token dilution, attributing a large part of the LEND token supply to the genesis team. The genesis team, as they publicly communicated, still has a large treasury from this attribution, which they can mobilize as they see fit and which is now fully vested. They used part of this supply to do several funding rounds via VCs, and to sell on the secondary market, use these assets to stake and obtain revenue from it, and use it as collateral to obtain credit lines.
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The DAO paid a third time through customer acquisition costs via liquidity mining financed by token dilution. These programs materially strengthened the Aave brand and contributed to building the user “muscle memory” of typing “aave.com” to access the protocol. SEO increasingly points to this domain; documentation and interfaces redirect to it; and articles, tutorials, and general discourse about Aave also reference it, compounding the value of these gateway assets over time.
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The DAO paid a fourth time in generous service provider fees, making the genesis team a client of the DAO for a defined scope. As pointed out in previous discussions, these assets were part of the scope.
It appears to be a clear case that the DAO contributed hundreds of millions of dollars’ worth of assets, paid in cash and tokens, making these assets extremely valuable.
It’s our belief that, as the DAO paid several times for these assets, the DAO is rightfully entitled to ownership of these assets, and the status quo delegating stewardship of these assets to Avara must be redefined in a way that protects the best interests of the DAO and, by extension, Aave token holders.
When we witness the events since the publication of @EzR3aL’s thread of questions, as a token holder and a delegate of the DAO, we can factually state:
Communication channels under the current stewardship of Avara
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Did not amplify a pivotal governance debate and this proposal, and did not provide neutral visibility to the community to form their own opinion, despite having precedence in communications on governance proposals, especially when they benefit Avara.
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Shifted the narrative toward external talking points, which reduced the visibility and clarity of the governance discussion for the broader audience.
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Emphasized a one-sided attribution of the Aave protocol’s success, while underweighting the material contributions of the community, builders, delegates, voters, and service providers.
From an observer’s perspective, the net effect of this recent channel management was to reduce exposure to the debate and proposal, in a way that favored the entity currently privileged by the status quo.
If some delegates and service providers didn’t have an audience of their own, and if the community didn’t amplify this debate with their own voice, this might have been successful. I express gratitude to everyone who participated and relayed the discussion and this proposal, as they have been invaluable in making the DAO’s voice and interests heard.
With this being said, it appears clear and factual that the best interests of the Aave DAO and, by extension, $AAVE token holders are aligned with the current proposal. This is why we are supportive of this proposal in general, but would like to point out strategic elements of the proposal we’re particularly in favor of:
- The DAO and $AAVE token holders financed, several times, the creation of and contributed to the value of the Aave brand, IP, domains, and communications channels, and are entitled to ownership, usus, and fructus of these assets.
From a position of ownership, the DAO can delegate usage and stewardship under explicit, enforceable terms, while ensuring the upside and strategic control of these assets ultimately accrue to the DAO and, by extension, $AAVE token holders.
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Avara has demonstrated misalignment, as the status quo steward of Aave.com and communication channels, with the best interests of the $AAVE token holders and the DAO, and has mobilized these assets for their own interests. The relationship must be redefined to reach a more favorable power dynamic by returning all rights to a DAO-controlled entity.
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The best interest of the $AAVE token holders and the DAO is to move from the current status quo to a healthier position of ownership and control, where day-to-day operations of these assets can be delegated, but only under explicit mandates and enforceable terms, with full rights ultimately residing in a DAO-controlled entity.
This is not about one party or entity in particular. It is about ensuring no third party can ever hold unilateral control again, and ensuring the DAO has the tools to enforce alignment with the best interests of the $AAVE token holders.
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Usage by Avara of “Aave Labs” as a public name, and self-attribution by Avara team members of roles such as “CEO of Aave”, “CMO of Aave”, “VP of Engineering of Aave”, and so on, is detrimental to $AAVE token holders and the DAO whenever there is misalignment with token-holder interests, because it blurs the line between the DAO and a private entity in the eyes of the public.
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To be consistent with our position, @ACI is ready to transfer any Aave-branded assets we may control (including domains, mascot-related IP, and other brand/IP rights) to a DAO-controlled vehicle under the same framework we are advocating for. If required for full alignment, we are also prepared to remove “Aave” from our company name and operate solely under “ACI” or undergo a rebrand.
We believe every service provider should be treated equally.
This is why we decided, and invite the community, to refer to this entity by its historical name, “Avara”, until this debate and proposal are resolved, to reduce confusion for the broader audience about what “Aave” represents.
What we are not in favor of
Making this debate personal: this is a proposal about rightful ownership and $AAVE token alignment.
We will not participate in, or react to, any conversation of “Stani vs contributor XYZ”, “service provider XYZ vs Avara”, and so on. We intend to remain civil and focus on the core of this proposal.
“Great minds discuss models and concepts, small minds discuss people.”
We believe what is at play is the intrinsic value of $AAVE as an asset, by defining ownership of strategic assets and distribution.
This will have a long-lasting impact on DAOs in general. Aave is a role model in the industry; the outcome of this proposal will be monitored closely by the industry and will impact valuation models.