Last week, the ‘Aave Will Win’ framework highlighted a massive $50 trillion future for onchain credit. However, it also exposed a critical bottleneck: the protocol’s primary gateway and brand assets are still held by a private entity, leading to the current governance gridlock.
Aave is the world leader in onchain lending. Yet, the DAO does not own the category’s most valuable digital real estate: OnchainLending.com.
While the community debates a $50M funding request for a brand they don’t yet control, I am offering a neutral path forward.
By acquiring OnchainLending.com, the DAO can:
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Own the Category: Secure the exact-match domain that AI agents and institutional investors search for.
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Ensure V4 Sovereignty: Establish a DAO-owned, provider-agnostic Canonical Spoke for Aave V4.
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Create Strategic Redundancy: Provide a frontend that is independent of any single private company’s legal structure or trademark disputes.
Do you want to win a brand war, or do you want to own the industry 
?
OnchainLending.com isn’t a reporting layer; it’s a sovereign asset. By acquiring it, the DAO stops asking service providers for transparency reports on their storefront and starts owning the storefront itself.
Commitment to the Horizon: I am not here for a “one-off” transaction. My goal is to see this asset become the foundation of the Aave V4 expansion. To ensure long-term success and ensure that “Thor’s Hammer” is fully operational for the community. I am here to build alongside the DAO, not just sell and leave.
I am inviting service providers who champion DAO independence to discuss how this asset can be integrated into the DAO’s long-term “Horizon” strategy.
Tagging @MarcZeller @bgdlabs
Update :
Settlement & Transfer To ensure a zero-trust transaction, this potential sale will be settled via Atom.com .
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Payment: EUR or USD via Atom ( check info available at Atom.com).
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Fees: 100% of escrow and transaction fees are to be covered by the buyer.
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Handover: Facilitated through Atom’s framework when a deal is reached.